Where you donate matters.
Where you donate matters more than how much you donate.
The best research institutions globally agree on a striking fact: a tiny few programs and non-profits are vastly more impactful than the rest — sometimes over 100 times more impactful!
By giving to these high-impact programs and non-profits, you can transform many more lives.
^Source: Center For Global Development
What makes a program ‘high-impact’?
Scientific Evidence
A high-impact program is supported by rigorous research and its proof of success.
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Cost-effectiveness
So it can help a lot more people per Rupee and maximise the impact of your donation.
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How do we identify high-impact giving opportunities?
We partner with expert researchers and independent evaluators, leveraging over 300,000 hours of peer-reviewed research to deliver the best advice.
Prioritise
Problems
We prioritise issues based on their scale, feasibility of progress, and the level of attention they receive.
Identify
Solutions
We research and identify solutions that are proven to be successful, impactful, and cost-effective.
What is the potential impact of your giving?
Non-profit partner:
Fortify Health
Preventing anaemia
Problem
More than 52% of children and pregnant women in India suffer from anaemia.
Solution
Add essential micronutrients to staple foods like rice, salt, and flour through fortification.
How
Prevent a child or pregnant woman from anaemia by donating only INR 80.
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Non-profit partner:
Suvita
Increasing child vaccination
Problem
Despite India’s early contributions to vaccine research and development, millions of children still do not receive their vaccination which causes significant number of preventable diseases and deaths.
Solution
Increase uptake of vaccinations through a combination of targeted communication strategies and active community engagement.
How
Enable a child to receive a vaccination for INR 170.
Non-profit partner:
Pahle India Foundation (iLEAP)
Fighting Lead Poisoning
Problem
One in two children in India is affected by lead poisoning, causing lifelong physical and mental health issues.
Solution
Change paint regulations through advocacy research and policy change is a potentially impactful strategy that could affect millions of lives at scale.
How
Support research and policy change work to support millions of children affected by lead poisoning in India.
How do we support your giving?
We make it easy for you to identify and donate to high-impact non-profit organisations.
Vetted list of high-impact opportunities
We provide a carefully selected list of high-impact charities.
Simplified giving via automatic fund distribution
You can choose from our programs or donate to our funds for automatic distribution.
100% zero-cost services with tax benefits
Our advisory services are free, and all donations go directly to the charities.
Personalised guidance for maximum impact
We offer unbiased and unfiltered advice as a neutral third party.
Our partners
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